No 1
Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. Itbs the story of brand building, brand value, brand longevity and the ultimate brand champion. Verlag Palgrave Macmillan Autor Gunelius, Susan

Letzter bekannter Preis: 30.90 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten

No 2
Brands and Branding

A guide to the role of brands and brand building. It argues that because of the power of not-for-profit brands like Oxfam, various organisations should make the brand their central organising principle, guiding various actions and decisions. It includes chapters on brand valuation, what makes a brand great, brand strategy, and brand experience. Verlag Economist Books Autor Clifton, Rita

Letzter bekannter Preis: 24.30 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten

No 3
Competitive Success

This book explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. Competitive Success: How Branding Adds Value will describe the latest brand frameworks, emphasizing their practical applications. The book will present a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement The book will be or

Letzter bekannter Preis: 39.90 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten

No 4
The Global Brand

In this practical overview of brand strength in the modern business world, Nigel Hollis presents a simple formula for determining brand strength and outlines five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. He also analyses the future of brand-building. Verlag Palgrave Macmillan Autor Hollis, Nigel

Letzter bekannter Preis: 19.70 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten

No 5
Branding For Dummies

Build positive impressions of your product or businessBuild a powerful brand and pave the way for marketing successNeed to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.Disco

Letzter bekannter Preis: 17.90 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten

No 6
Brand Immortality

Brand Immortality explores the key marketing factors in brand health, and shows how brands need to adapt to prosper throughout their life. Verlag Kogan Page Autor Pringle, Hamish; Field, Peter

Letzter bekannter Preis: 36.10 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten

No 7
Trump University Branding 101

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on

Letzter bekannter Preis: 19.90 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten

No 8
Brand Leadership

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to th

Letzter bekannter Preis: 11.20 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten

No 9
Brand New - T-Shirt - faces

Brand New T-Shirt Motiv: faces100% Baumwolle Versand DE:::4.90 Euro Brand New - T-Shirt Grösse L

Letzter bekannter Preis: 19.90 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten

No 10
Brand New - T-Shirt - faces

Brand New T-Shirt Motiv: faces100% Baumwolle Versand DE:::4.90 Euro Brand New - T-Shirt Grösse XL

Letzter bekannter Preis: 19.90 Euro

Preis und Verfügbarkeit direkt im: SHOP | Versandkosten